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admin| 27 Nov 2014| 0 comments

I am super happy to announce that my Limited edition works are now being exhibited and sold at Galerie-montmartre in Paris ! -along side works by Dali, Picasso and Miro!

Wow. never thought I’d get to write those words, hot damn!

If you are in the area be sure to have a look, it is such a wonderful Gallery with such fine works. (also be sure to have a Macaron at the Macaron place across the street- they are great!)
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admin| 19 Sep 2014| 0 comments
I was super excited to be commissioned again by “Redland London” to create the new ad campaign for their upcoming new line of awesome luggage.
Photo By Ronengoldman.com

Redland London “Be Prepared for anything”


The previous campaign was all about the concept of “Go anywhere” with the new 4-wheel drive bags,
and was shot in the ramon crater in the desert- here in Israel
 
The new campaign was more about the durability of this new line of luggage, and the idea that it will help you "Be prepared for anything!"
I came up with the creative where our protagonist is bombarded with lemons from a tree, and yet is prepared with his stylized luggage to protect himself.
When life gives you lemons, make lemonade, or at least shield your head!
Check out the Video-

The Photoshoot-
As always, I opted for a small crew and practical effects, shooting Dvir using a softlighter and
A glorious sunrise as a backlight.
After the main shot was created we proceeded to shoot the various lemons, using high tech BBQ sticks
To get them into the various positions. Using an Ipad and Eyefi card I was able to monitor that
everything was going as planned and in the correct place.
I really love the result, combining a fun, surreal and eye catching image with some sexy colorful luggage.
Thanks to Sivan Mor Goldman for the Behind the scenes video!
on bench

Getting the lemons in place

capturelow

 

 

 

More From the campaign…Photo By Ronengoldman.com

 

 

 

 

 

RON_8370 RON_8883 RON_8910

Gear Used:

5d Mark 3

Canon 16-35L (Main image)

Canon 85 1.8

Canon 50 1.2

Think Tank TakeOff roller bag

Pocketwizards

Canon 580ex2

 

 

 

admin| 10 Apr 2014| 0 comments

Photo By Ronengoldman.com

Creating “White Space” took quite a while.

I had the image in my mind, and was really excited about it, but I knew putting it together would be something special.

It all started with a sketch I drew horribly-

skrtch

This is why I create things things with a camera, my hand-to-pen coordination results in that terrible looking Space Ship.

I then needed to actually build a space ship.

I am not a rocket scientist.

photo

Next was getting the space suits, and the wonderful people to play the parts of astronauts and lovely lady.

Lucky for me I got to work with the amazing Michal and DvirPhoto By Ronengoldman.com

This Photos is Actually an insane 143 Megapixel image, created from 8 separate shots (was shot with Canon 5d3 50mm 1.2 Lens)- I did this so that all those wonderous details will

show up when printed.

Photo By Ronengoldman.comProblem is, that the PSD (Photoshop file) with the layers was 8gb, took 20 mins to save each time, and nearly melted my computer.

I love the result.

Thanks to Sivan, Dvir, Michal Eyal and Leon.

More of this series can be found here

Would love to hear what you think, leave a comment below!

I update new photos on the

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Click “Get notifications” if you would like to be, uhh, notified.

admin| 03 Mar 2014| 0 comments
Photo By Ronengoldman.com

My Groove, is back, from long vacation

I was sent by a known luggage company to do a commercial photo shoot for their new suitcases.

We decided the best place to shoot it would be at the Ramon Crater, at sunrise.

We slept the night before at the lovely Alpaca Farm, and woke up at 4:50 AM and headed out to the highest mountain lookout we could find.

After the photoshoot was done, we were all very happy with the results, and very tired as well.

But before we left, I had Dvir, the star of the shoot to fulfill a lifelong dream of mine, to surf down the slopes of the craters winding road.

Photo By Ronengoldman.com

 

 

It was quite an epic morning.

Thank you to Dvir and Oded for making this happen!

>>>>Get a Print of “My Groove is Back, from Long Vacation” here.

Facebook Page

 

admin| 10 Aug 2013| 0 comments

I have been planning this photoshoot for a few months now.

I had the image in my head for a while and really wanted to make it happen.

I scouted the location, measured things, decided on lens and distances, contacted a talented costume designer, checked lighting at different times of day- In short,

I had a plan, and the plan was damn good.

The days arrived, up at 05:30 in the morning, meet the awesome actors and everyone else involved.

Take a meter of the lighting, distance composition- everything is in place, not a soul around except one guy reading on a far away bench.

Daphna the actress steps out to the ledge as planned, everything is working like clockwork.

Man on bench puts down book. walks over and says: “what the hell are you doing? whatever that is, you can’t do that.”

Shit.

He is the guy from city hall in charge of making sure no one takes photos at that very specific location. He was actually really nice about, explaining that we need a permit to

shoot there, and without it his hands are tied. ironically, the whole plays is filled with closed circuit cameras so he did need to do his job well.

At this point I realized all my planning is down the drain- all the planning and effort seemed to be down the drain.

But I realized this stuff happens all the time, and as photographers, we just need to be able to adapt to changing situations and this was one of them.

I quickly walked around looking for an alternate location, one that has not been researched for months that would fulfill all the needs of the shoot.

(foreground figure, background figure, a place to hide, non changing light conditions, good composition, placing for lighting and so on)

I found it not far from there and we got going.

At first I was disappointed, the sheer amount of time I put into planning this thing versus the swiftness in which it was stopped caught me off guard.

There seemed to be too may factors to take into account, and I didn’t think I could pull it off so quickly and under the pressure of all the people that came out to do this thing

with me at 0600 in the morning. But I remembered importance of being jelly, to go with what you have got, and making art is better than not making art, and pulled it all

together.

The result is awesome, and I love it.

and the whole experience really opened up my eyes.

(See what I did there?)

 

The Rest of the series here

Photographer: Ronen Goldman

Costume+styling: Rona Plotek

Lighting: Dvir Greenvald

Starring: Daphna and oded.