Blog

admin| 19 Sep 2014| 0 comments
I was super excited to be commissioned again by “Redland London” to create the new ad campaign for their upcoming new line of awesome luggage.
Photo By Ronengoldman.com

Redland London “Be Prepared for anything”


The previous campaign was all about the concept of “Go anywhere” with the new 4-wheel drive bags,
and was shot in the ramon crater in the desert- here in Israel
 
The new campaign was more about the durability of this new line of luggage, and the idea that it will help you "Be prepared for anything!"
I came up with the creative where our protagonist is bombarded with lemons from a tree, and yet is prepared with his stylized luggage to protect himself.
When life gives you lemons, make lemonade, or at least shield your head!
Check out the Video-

The Photoshoot-
As always, I opted for a small crew and practical effects, shooting Dvir using a softlighter and
A glorious sunrise as a backlight.
After the main shot was created we proceeded to shoot the various lemons, using high tech BBQ sticks
To get them into the various positions. Using an Ipad and Eyefi card I was able to monitor that
everything was going as planned and in the correct place.
I really love the result, combining a fun, surreal and eye catching image with some sexy colorful luggage.
Thanks to Sivan Mor Goldman for the Behind the scenes video!
on bench

Getting the lemons in place

capturelow

 

 

 

More From the campaign…Photo By Ronengoldman.com

 

 

 

 

 

RON_8370 RON_8883 RON_8910

Gear Used:

5d Mark 3

Canon 16-35L (Main image)

Canon 85 1.8

Canon 50 1.2

Think Tank TakeOff roller bag

Pocketwizards

Canon 580ex2

 

 

 

admin| 16 Apr 2012| 80 comments

surreal click to enter
Photo By Ronengoldman.com

admin| 06 Mar 2012| 0 comments

 

There are many skills one needs to acquire to become a good photographer- knowledge of composition, exposure, focal length, understanding timing and human behavior.
But I have come to realize, that perhaps the MOST important skill of all is knowing how to choose which photos to show others.
Choosing the absolute best ‘take’ of a photo session, or that one photo from a whole day of shooting- is hard.
You need to be able to detach yourself from being the photographer who took or created those photos and become as objective of a critic as possible.
You need to be able to look at your own photos as if you are seeing them for the first time, and they aren’t yours at all. Some people simply ask other people to tell them what they think, because doing this is so difficult.
I feel that I have become pretty good at this, but there is always room for improvement.


I created this Image over the weekend, with my good friends Nic,Chan,Sivan and Lobo. Nic Jumped in the air many times, which left me with many options to choose from.

Things I took into account were angle, sharpness, lighting, facial expression, body language and that extra thing I Cant put my finger on.

Did I choose well? which take would you go with?


Behind the Scenes

(Also: sometimes you become a critic WHILE your shooting- don’t do that you will have time for that later..)

admin| 23 Apr 2011| 0 comments
This post is password protected. To view it please enter your password below:

admin| 07 Apr 2010| 0 comments
This post is password protected. To view it please enter your password below: