The previous campaign was all about the concept of “Go anywhere” with the new 4-wheel drive bags,
and was shot in the ramon crater in the desert- here in Israel
The new campaign was more about the durability of this new line of luggage, and the idea that it will help you "Be prepared for anything!"
I came up with the creative where our protagonist is bombarded with lemons from a tree, and yet is prepared with his stylized luggage to protect himself.
When life gives you lemons, make lemonade, or at least shield your head! Check out the Video-
As always, I opted for a small crew and practical effects, shooting Dvir using a softlighter and
A glorious sunrise as a backlight.
After the main shot was created we proceeded to shoot the various lemons, using high tech BBQ sticks
To get them into the various positions. Using an Ipad and Eyefi card I was able to monitor that
everything was going as planned and in the correct place.
I really love the result, combining a fun, surreal and eye catching image with some sexy colorful luggage.
Thanks to Sivan Mor Goldman for the Behind the scenes video!
More From the campaign…
Canon 16-35L (Main image)
Me and Sivan created this short film with the help of many talented friends. Some have called it “The little Mermaid in reverse” we call it “The Diver”.
Let us know what you think, and feel free to share it with people who might like this sort of thing.
Creating “White Space” took quite a while.
I had the image in my mind, and was really excited about it, but I knew putting it together would be something special.
It all started with a sketch I drew horribly-
This is why I create things things with a camera, my hand-to-pen coordination results in that terrible looking Space Ship.
I then needed to actually build a space ship.
I am not a rocket scientist.
Next was getting the space suits, and the wonderful people to play the parts of astronauts and lovely lady.
Lucky for me I got to work with the amazing Michal and Dvir
This Photos is Actually an insane 143 Megapixel image, created from 8 separate shots (was shot with Canon 5d3 50mm 1.2 Lens)- I did this so that all those wonderous details will
show up when printed.
Problem is, that the PSD (Photoshop file) with the layers was 8gb, took 20 mins to save each time, and nearly melted my computer.
I love the result.
Thanks to Sivan, Dvir, Michal Eyal and Leon.
More of this series can be found here
Would love to hear what you think, leave a comment below!
I update new photos on the
Click “Get notifications” if you would like to be, uhh, notified.
I was sent by a known luggage company to do a commercial photo shoot for their new suitcases.
We decided the best place to shoot it would be at the Ramon Crater, at sunrise.
We slept the night before at the lovely Alpaca Farm, and woke up at 4:50 AM and headed out to the highest mountain lookout we could find.
After the photoshoot was done, we were all very happy with the results, and very tired as well.
But before we left, I had Dvir, the star of the shoot to fulfill a lifelong dream of mine, to surf down the slopes of the craters winding road.
It was quite an epic morning.
Thank you to Dvir and Oded for making this happen!
I have been planning this photoshoot for a few months now.
I had the image in my head for a while and really wanted to make it happen.
I scouted the location, measured things, decided on lens and distances, contacted a talented costume designer, checked lighting at different times of day- In short,
I had a plan, and the plan was damn good.
The days arrived, up at 05:30 in the morning, meet the awesome actors and everyone else involved.
Take a meter of the lighting, distance composition- everything is in place, not a soul around except one guy reading on a far away bench.
Daphna the actress steps out to the ledge as planned, everything is working like clockwork.
Man on bench puts down book. walks over and says: “what the hell are you doing? whatever that is, you can’t do that.”
He is the guy from city hall in charge of making sure no one takes photos at that very specific location. He was actually really nice about, explaining that we need a permit to
shoot there, and without it his hands are tied. ironically, the whole plays is filled with closed circuit cameras so he did need to do his job well.
At this point I realized all my planning is down the drain- all the planning and effort seemed to be down the drain.
But I realized this stuff happens all the time, and as photographers, we just need to be able to adapt to changing situations and this was one of them.
I quickly walked around looking for an alternate location, one that has not been researched for months that would fulfill all the needs of the shoot.
(foreground figure, background figure, a place to hide, non changing light conditions, good composition, placing for lighting and so on)
I found it not far from there and we got going.
At first I was disappointed, the sheer amount of time I put into planning this thing versus the swiftness in which it was stopped caught me off guard.
There seemed to be too may factors to take into account, and I didn’t think I could pull it off so quickly and under the pressure of all the people that came out to do this thing
with me at 0600 in the morning. But I remembered importance of being jelly, to go with what you have got, and making art is better than not making art, and pulled it all
The result is awesome, and I love it.
and the whole experience really opened up my eyes.
(See what I did there?)
The Rest of the series here
Photographer: Ronen Goldman
Costume+styling: Rona Plotek
Lighting: Dvir Greenvald
Starring: Daphna and oded.
Each photo was shot at F3.5 and then stitched together.
*Why in the name of Zeus would you do that?
Well, because its cool.
*Whats so cool about it?
A few things-
first off, a seemingly wide shot photo becomes super-detailed, since each “tile” has the full pixel power of the full frame camera.
Second, the optical effect makes it seem like it was shot with a wide lens with an aperture of about 0.7, a lens only Stanley Kubrick had.
*So The guy had to lay there until you were done? how long did it take?
Yes, he is known as a hero in certain parts of the world. it was cold, so he held a heating bottle. He was there for about twenty minutes, before he could move again.
The “Bubbles” were a Decorative ‘Ball’ I bought at a ‘bed bath and beyond’ type store. they have dots on them.
The Biggest Advantage of this kind of shot, is that when it is enlarged and hung on a wall, The detail really shows and it looks beautiful.
I really like the way it came out!
A big thanks to Dvir, Sivan Moran and Itai for helping to make this happen!
More photos here on THE FACEBOOK PAGE! Come win a Print of this!
There are many skills one needs to acquire to become a good photographer- knowledge of composition, exposure, focal length, understanding timing and human behavior.
But I have come to realize, that perhaps the MOST important skill of all is knowing how to choose which photos to show others.
Choosing the absolute best ‘take’ of a photo session, or that one photo from a whole day of shooting- is hard.
You need to be able to detach yourself from being the photographer who took or created those photos and become as objective of a critic as possible.
You need to be able to look at your own photos as if you are seeing them for the first time, and they aren’t yours at all. Some people simply ask other people to tell them what they think, because doing this is so difficult.
I feel that I have become pretty good at this, but there is always room for improvement.
I created this Image over the weekend, with my good friends Nic,Chan,Sivan and Lobo. Nic Jumped in the air many times, which left me with many options to choose from.
Things I took into account were angle, sharpness, lighting, facial expression, body language and that extra thing I Cant put my finger on.
Behind the Scenes
(Also: sometimes you become a critic WHILE your shooting- don’t do that you will have time for that later..)
I remember that morning. It must have been about 8 years ago.
Me and some friends have just woken up, after spending the night camping on top of a mountain in
Across from us lay the Volcano named “Cotopaxi” in all of its splendor.
I wasn’t that into photography back then, but I had a simple ‘pentax’ film camera with me.
My friend Elisheva was staring down the mountain as the rising sun washed over everything.
I still cant believe I was actually there.
Thank god for photography.
I was lucky enough to be in many different places, meet a whole lot of people, and take pictures of momentous events.
Ive gathered here what I think are my best shots of 2011, hope you enjoy!
So What did I see in 2011?
Which one did you like most?
Be sure to Check out All Photos from 2011 and ‘Behind the scenes’ videos, here on facebook.
Went To Washington D.C to attend a Wedding.
what amazed me most about the area was the different light quality there seemed to be floating around over there.
maybe because its the start of winter, or maybe its simply because of where its located, it just made everything pop and look beautiful.
Oh ya, and trees are red there. RED!
You can DOWNLOAD THESE IMAGES to use as Wallpaper,
If your into that kind of thing!
This Bird Did a Head Dive just as I clicked the shutter, really tied the room together….Past and present Fused together..
The Protests going on around Israel for the past month have reached a peak with 400,000 people taking to the streets…
…הפגנת חצי מיליון איש, מי חשב שאזכה להיות נוכח בדבר כזה